Aesthetic Doctor’s Business Guide in Malaysia

Many aesthetic practices failed to leave a lasting impression and did not survive this competitive industry. This is due to the lack of effective marketing and branding strategies, along with the poor business planning. Doctors in this field may be too focused on technicalities like; How to pass the LCP exam? How to get the KKM LCP certification? How to be an aesthetic doctor? And how to start an Aesthetic Centre?

However, the crucial aspect of branding and marketing is often overlooked. In this guide, we will explore the importance of effective branding strategies to help aesthetic practitioners not only establish their centres but also stand out in the competitive aesthetic market.

Step 1: How would you portray your brand?

From the name of the clinic to the goals, it must be memorable. Think of them as a part of your brand’s personality. They are important for people to distinguish your brand from other aesthetic brands. Choose a goal that is customer-centric, design a logo that is simple yet unique, and go for soft colours to infuse your brand with a welcoming energy. You may also advertise your niche. For example; you can brand yourself as an aesthetic clinic that specialises in treating sensitive skins.

Step 2: Why should people go to your clinic?

There are a lot of aesthetic clinics out there, why should people opt for your clinic instead? To encourage people to go to your clinic, you must come out with strategies to attract and retain your clients. You can start by introducing interesting deals or packages. You need to also come out with innovative treatments by combining a few treatments into one and offering using premium products for a better result. Try to think out of the box and do something different from others.

Step 3: How can people learn more about you?

How can people get to know your brand, your business, and your services better? People often just want to have a quick search about the nearest aesthetic clinic with them or the best ones that are in town. This is why having a strong online presence is important. It helps your business to expand reach and increase the overall brand’s presence. There are two essential parts for online marketing that you need to know;

Social media

• Update regularly on your social media accounts
• Keep creating content that will attract people to learn more about aesthetic treatments
• Run contests and giveaways to show appreciation to your followers
• Utilise hashtags to expand reach and visibility
• Take advantage of features like Stories and Live to connect with your audience in real-time

Websites

• Make sure your websites is always up to scratch and maintained
• Incorporate right keywords and Search Engine Optimization (SEO)
• Include features like discovery call and appointment booking

Step 4: Fostering Trust

You need to gain trust from your potential clients, when they know they can trust you, they will advocate for your brands to others. There are a lot of approaches you could take, including;

• Showcasing testimonials and result of past clients
• Make sure you follow all the standard regulations
• Keep upskilling yourself to show your dedication

These are important for an aesthetic brand to foster trust among their clients and increase their overall brand’s presence, other than passing the LCP exam. What is the LCP exam? It is a Letter of Credentialing & Privileging (LCP), stating that the holder is authorised to practice Aesthetic Medicine in Malaysia.

Conclusion

Creating an aesthetic practice with a strong brand’s essence requires a lot of hardwork and dedication. It is not a one day job and needs detailed planning. You have fully committed to achieve this, starting by acquiring your KKM LCP Certification. If you are still clueless about how to venture in this field yet have a strong interest in it. Feel free to connect with International Institute of Wellness & Aesthetic Medicine (IIWAM). We are more than happy to guide you from the get-go and witness you opening your own aesthetic centre that can stand out in the market.

More about International Institute of Wellness & Aesthetic Medicine (IIWAM)

Led by Prof Dr. Morthy, an expert in the field of aesthetic medicine who has a robust portfolio in training students in UCSI Masters Aesthetic Medical Course, the MAHSA Academy of Aesthetic Medicine, and  the MAC Aesthetic Course, we aim to provide the aspiring future aestheticians with knowledge that are not only theory-based, but also worth for their days in the field later. Our courses include  Botox Courses Malaysia, Dermal Filler Courses Malaysia, Thread Lift Courses Malaysia, PRP Courses Malaysia, and Stem Cell Training Malaysia. These courses are not only essential to prepare you for the LCP exam, but also important for you to understand the market better and find out innovative ways or right branding strategies to make your clinic strive uniquely.

Apply for IIWAM’s top online courses (https://www.iiwam.ac/education) and elevate your aesthetic brand.